Center for Land-Based Learning in partnership with Raley’s present West Sac Urban Farms

FOR IMMEDIATE RELEASE
February 16, 2017

Donation to Center for Land-Based Learning
Supports Next Generation of Local Farmers

(West Sacramento, CA) – Raley’s is announcing an increased commitment to supporting beginning farmers through the Center for Land-Based Learning’s West Sacramento Urban Farm Program.

Raley’s has committed significant support for three urban farm sites in the City of West Sacramento. The Urban Farm Program, run by the Center for Land-Based Learning, supports beginning farmers through low cost land leases, professional mentoring and by helping farmers find markets for their crops. Urban farm sites increase access to fresh local produce, promote community sustainability, encourage volunteerism and stimulate educational opportunities. A percentage of produce grown will benefit Food For Families while creating a built in market for beginning farmers.

“Our partnership with the Center for Land-Based Learning provides a full circle approach to Raley’s support of the entire food system,” said Becca Whitman, Community Relations Manager for Raley’s. “By working together, we are strengthening the market channel for farmers, increasing agricultural workforce development opportunities, and providing our Food For Families partners fresh fruits and vegetables for the food insecure in our communities.”

In 2014, the Center for Land-Based Learning planted West Sacramento’s first urban farm at the corner of 5th & C Streets. There are now four urban farms within the city, all of which are managed by beginning farmers. The Farm at the BARN will be the fifth urban farm site and is slated to be planted in spring 2017. Three of the five sites are supported by Raley’s Family of Fine Stores. As part of Raley’s commitment, ongoing efforts will be made to support farmers seeking to gain access to larger partners, including Raley’s own “Living Local” Program, which builds relationships with local farmers within 50 miles of its 121 stores. Produce from the urban farm at 5th and C Streets is sold at the Raley’s in West Sacramento.

“Contract growing, navigation of complex food safety rules and the ability for several small-scale farmers to aggregate their produce to fill large, weekly orders is a huge step toward sustainability for these beginning farmers,” says Mary Kimball, Executive Director of the Center for Land-Based Learning.” Just like any other business, the first three years are make or break, but farming presents its own unique challenges, which Raley’s is helping to address with beginning farmers.”

The project supports Land-Based Learning’s mission to inspire, educate, and cultivate future generations of farmers, agricultural leaders, and natural resource stewards. “The ongoing support of Raley’s to the Center for Land-Based Learning is exactly the type of civic interaction that the city of West Sacramento seeks to foster,” says Christopher Cabaldon, Mayor West Sacramento. “The strong partnership sends signals throughout the community that we are dedicated to nurturing connections between residents, businesses and non-profits to improve the quality of life for all”.

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About Center for Land-Based Learning
The Center for Land-Based Learning was founded in 2001 and is dedicated to creating the next generation of farmers and to teaching California’s youth about the importance of agriculture and watershed conservation. Combining innovative hands-on experience with classroom learning, participants in Land-Based Learning’s many programs develop leadership skills, learn how sustainable agriculture practices contribute to a healthy ecosystem, and create connections to agricultural, environmental, and food system careers. For more information, visit www.landbasedlearning.org.

About Raley’s Family of Fine Stores
Raley’s is a privately owned, family operated supermarket chain with headquarters in West Sacramento, CA. The company operates 121 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. Raley’s was founded in 1935 by Tom Raley and is a major grocery chain best known for high quality products, fresh produce, fine meats and outstanding customer service. Raley’s strives to make its customers’ lives easier and better by delivering a personalized food shopping experience. For more information, visit www.raleys.com.

Raley’s Food For Families Fresh Drive Supplements Food Bank Partners During Hungriest Time of Year

Raley’s asks customers to help feed families who don’t have school during the summer months.fff-fresh-2016

Raley’s Food For Families has launched its Summer Fresh Drive, designed to raise funds and increase the availability of fresh fruits and vegetables at food banks throughout Northern California and Nevada.

During the school year, 21 million children from financially challenged homes in the United States eat a school lunch every day. The need for food assistance grows dramatically over the summer and fresh, healthy produce is in extreme short supply.

Food For Families food bank partners will have access to a variety of fresh produce, in addition to dry goods, to distribute in their respective communities.

“We know fresh fruits and vegetables are critical to individual health, so it’s with great pride that we offer our customers a way to help create wellness in their communities,” said Becca Whitman, Food For Families Executive Director. “Our customers and vendors are incredibly generous to our program- and with their support, we can offer fresh fruits and vegetables to all.”

Every dollar counts- community members can help provide produce to food banks in their neighborhoods. Throughout the month of July, every Raley’s, Bel Air Markets and Nob Hill Foods will be participating in a summer donation drive. A $1 donation will help provide fresh fruits and veggies to a local food bank and will be matched by Raley’s, up to $25,000. Last summer, customers, team member and businesses raised over $600,000 to fight hunger in their communities.
“We see first-hand how hard summer months can be on local families, who rely on school breakfasts or lunches during school months,” shares Blake Young, President/CEO of Sacramento Food Bank & Family Services. “Fresh produce and other items from Raley’s Food For Families make a tremendous impact at our food distributions during the summer months. SFBFS serves over 130,000 men, women and children each month and the food from Raley’s Food for Families is greatly appreciated by the families we serve.”

This year, Raley’s Food For Families program celebrates 30 years. The program is an integral part of feeding those in need, in communities throughout Northern California and Nevada. The Summer Fresh Drive will provide fresh, nutritious produce – getting real food to real families.

Some Fresh Facts:

  • 49 million Americans are food insecure – many of them children.
  • 37 million Americans are being served by food banks and soup kitchens.
  • 40% of people receiving emergency food assistance are also employed.
  • Families facing hunger are far less likely to eat a nutritionally complete diet.
  • 90% of at-risk youth don’t get the recommended servings of vegetables on a regular basis fact.
  • Hunger and obesity can be a deadly pair.

Giving Is Twice As Nice

For many families, giving back is a part of the holidays. And this Friday, December 4th, giving is twice as nice!  Because when you donate a bag to Food For Families online, Raley’s will give an extra bag to your local 4565883_1201_FFF_DayOfGiving_FB_Timelinefood bank in honor of our Day of Giving. That means your $10 online donation goes even farther during the Day of Giving, providing an additional bag of fresh, healthy food for someone in need.

Each Food For Families bag is packed with wholesome food like fresh carrots, banana, and milk along with pantry staples like tuna fish, peanut butter, and whole grain pasta – items our food banks desperately need. What’s more, each bag makes a lasting difference for an individual facing hunger. Up to 21 meals can be provided from just one Food For Families bag.

It’s easy to give. Just donate right here on our website on Friday, December 4th, and Raley’s will give an extra bag to your local food bank. It’s buy one, give two! And, as always, 100% of every donation goes directly to feeding the hungry right in your community.

Together, let’s share the season with our neighbors who need it most and raise more than 3 million pounds of food for our local food banks.

Our Cause

No one should go to bed hungry. Yet all too many of our neighbors do. One in 6 Americans struggles with hunger daily. And up to 30% of children locally don’t know when they’ll receive their next meal.

What’s worse, we know that families facing hunger are far less likely to eat a nutritious diet. Many simply do not have access to the fresh, healthy foods their families need. And that puts these families at an increased risk for diet-related health problems and disease.
Through Food For Families, we want to change that.

Our vision is simple: We aim to end hunger locally by providing fresh and healthy food to those who need it most. It’s about getting real food to real families.

It’s simple. When you donate to Food For Families, we pair your gift with others from the community. Then, we partner with local food banks to turn donations into much-needed food. And, because we believe that every family should have access to healthful choices, our program includes fresh fruits and vegetables as well as natural and organic foods.

Since 1986, we’ve raised over $31 million and donated over 21 million pounds of food to feed the hungry in our communities. With your help, we can do more!

This summer, join Food For Families in bringing the farm to every fork! 

Watch to see how your donations can make a fresh difference for local families fighting hunger.